British Boomers Turn to Botox
Will Queen Elizabeth soon be trading in her trademark frumpy dresses and hats for a newer, sexier look?
Probably not, but pictures of magnificently preserved celebrities in their 50s, 60s and 70s are producing a crowd of what some have dubbed Britain’s Botox Grannies.
The once-treasured image of a dowdy British grandmum is being thrown over in favor of a thoroughly modern one, complete with a line-free face, plump lips and even gravity-defying breasts.
Transform, Britain’s largest cosmetic surgery group network, reports that in 2007, 8% of their Botox patients were over 60. That figure nearly doubled for 2008, to 14%.
These grannies aren’t just interested in non-invasive procedures, either. Face lifts for the over 60 crowd increased by 35% between 2007 and 2008.
What’s more, breast implants and breast augmentations for the same group increased by 31%. Despite this rise in elective procedures, Transform Cosmetic Surgery Group is facing a financial crisis.
Although it has 26 clinics across the UK, and turns over a reported 40 million pounds a year, Transform is reportedly wracked with debt.
Their situation is not just due to the economy, but also because it is part of the Covenant Healthcare group, which last month was put up for sale after accounts revealed it incurred a nearly 138 million pound loss, indicating that this model, a so called “managed-care” of cosmetic surgery may not be such a good idea after all.
Bidders have been linked to Covenant, but thus far there is no “firm” offer that will ensure Botox Grannies have easy access to their fountain of youth.
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