Plastic surgery is the focus of a new magazine, appropriately titled New You, debuting on newsstands this month. The magazine will avoid celebrity angles, and will instead focus on providing surgical information for regular people.
The American Academy of Cosmetic Surgery will soon release a new magazine called New You, devoted to public education about the latest developments in plastic surgery and cosmetic procedures. The magazine will launch this month, and unlike many forums that focus on plastic surgery, it won’t have much to do with the glamorous celebrity angle, if anything at all.
Instead, New You is set to focus on informing regular people about the costs, results and safety risks of procedures that are either common or cutting edge.
The academy’s president, Patrick McMenamin, is also the new magazine’s editor. He explained that the magazine will be about “real doctors, performing real procedures,” with an emphasis on giving potential patients a set of realistic expectations about plastic surgery. Stressing patient safety will be a high priority.
The first issue will be available in bookstores and newsstands, but also spas and resorts. The magazine’s editorial content will be under regular review by qualified plastic surgeons for relevance and accuracy.
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