A new lifestyle healthcare company, Alphaeon Corporation owned by growth equity fund – Strathspey Crown LLC, was recently launched at the 2013 American Society of Plastic Surgeons (ASPS) meeting in San Diego. The Plastic Surgery Channel caught up with some of the leaders involved in the launch for a quick interview.
Of Doctors for Patients
Chairman of the board for Strathspey Crown and Alphaeon CEO, Robert Grant, stresses that this innovation for healthcare restores the ability of doctors to develop, refine and choose products and services that are the best for their patients. A concept that has been largely disregarded and avoided by current healthcare structure.
Lifestyle healthcare is about the choices we make; what we want to do versus the things we have to do. “It’s really more proactive and preventive as opposed to reactive and disease related,” says Shareef Mahdavi, Chief Marketing Officer for Alphaeon.
Mahdavi says consumers are paying much more for healthcare than ever before. “Their co-pays are going up, and their deductibles are going up. When consumers are spending their own money on healthcare, they want to spend it on things that really matter to them.”
Mahdavi says Alphaeon has a portfolio of products that appeal to the aging population. “Most importantly, having those products provided to them by properly trained board specialist is the way to go.” Alphaeon’s products focus on beauty, performance and wellness; products that are non-reimbursed and paid out-of–pocket by the consumer.
Stay tuned for much more on further developments in the lifestyle healthcare market.