The Digital Handshake Episode 2: Dr. William P. Adams Jr.

On Episode 2 of The Digital Handshake podcast, host Scott Jorgensen interviews Dr. William P. Adams Jr., a renowned board-certified plastic surgeon from Dallas. Dr. Adams shares the origins of the Plastic Surgery Channel (now part of MediaPSC), explaining how his passion for technology and video editing led to creating an internet-based platform for high-quality, doctor-delivered educational videos in 2010, capitalizing on the rise of online video as a dominant digital asset for connecting surgeons with patients and communities. They explore the critical role of a strong digital handshake in building patient trust, managing reputation amid negative reviews, prioritizing video content for maximum repurposing and impact across platforms like YouTube, shifting toward authentic expertise over gimmicky social media tactics, and why investing in professional video and expert-driven content remains the top recommendation for plastic surgeons seeking to enhance visibility and conversions.