On Episode 4 of The Digital Handshake podcast, host Scott Jorgensen interviews Dr. Jason Pozner, a highly respected, board-certified plastic surgeon from Boca Raton, Florida, founder of Sanctuary Plastic Surgery and co-owner of Sanctuary Medical Aesthetic Center, known for his expertise in breast procedures, facelifts, laser treatments, and aesthetic innovations as a longtime industry consultant, educator, and adjunct faculty at Cleveland Clinic Florida. Dr. Pozner shares how a strong digital presence—starting with an optimized website for credibility when patients Google after word-of-mouth referrals, supplemented by Instagram, YouTube videos via MediaPSC, and authentic content—helps attract diverse patients (from revisions to new cases) by allowing them to “get to know” him personally, including his personality, preferences, and genuine approach, while emphasizing that most of his business now comes from referrals but consistent online visibility is essential to replace patients post-surgery. He stresses authenticity over gimmicks , the importance of being blunt and not overselling in consultations (which patients appreciate), managing negative reviews by diluting them with abundant positive ones and focusing on family-like care, and allocating additional marketing budget primarily to website updates for new technologies, social platforms like Instagram or TikTok depending on audience, long-form YouTube content, and minor print/direct mail, while advising younger surgeons to invest thoughtfully in proven partnerships and avoid flashy shortcuts that undermine credibility.
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