The Digital Handshake with Scott Jorgensen: Episode 1

On Episode 1 of The Digital Handshake podcast, host Scott Jorgensen introduces the concept of the “digital handshake” as the online equivalent of a first impression—where a person’s or practice’s digital brand and identity should convey warmth, confidence, and authenticity rather than something off-putting that pushes people away. He explains that the podcast, sponsored by Media PSC, will explore ways to strengthen this digital presence by elevating first impressions and turning them into a powerful asset, featuring interviews with leading plastic surgeons, industry executives, and top-performing practices. Topics will include SEO relevance, the enduring power of fresh content, reputation management through patient reviews, engaging social media strategies, and effective tactics for capturing and converting patients.