PSC Media Wire

New Healthcare Company Allows Patients More Choices

New Healthcare Company Allows Patients More Choices

It’s the fastest growing segment in healthcare today; the self-pay sector of medicine. 

Strathspey Crown, a growth equity firm focused on this sector, has recently launched a new company called Alphaeon, the   first ever self-pay lifestyle health care company.  “As our population is aging and living longer, we believe people also want to live better,” says Shareef Mahdavi, Chief Marketing Officer for Alphaeon.

By Carolynn Grimes
ThePlasticSurgeryChannel.com

Alphaeon will initially focus on plastic surgery, dermatology, and  the eye care sector in ophthalmology. The company plans on potentially expanding into other lifestyle healthcare areas including dentistry, weight loss surgery and sleep enhancement.  Dustin Sjuts, Sr. V.P. for Franchise Sales says,Patients can now start focusing on their health versus sickness. This is for people who want to invest in feeling better, looking better, and performing better.”

Freedom of Choice 

Alphaeon Mediawire.Still004Alphaeon executives believe government regulations have limited patient choice and the doctor’s ability to bring new medical innovation to the field.  This is about freedom of choice and patients want their doctors to have a voice for them,” says Chief Executive Officer, Robert Grant.

William P. Adams, Jr., MD  a board certified plastic surgeon says,Today’s consumer is confused. Patients are inundated with advertising that’s all about products but what’s really important is being united with properly trained and credentialed physicians and surgeons who can offer patients proper guidance, options, and outcomes.”

Giving Doctors Back Their Voice

Alphaeon Mediawire.Still002Alphaeon executives say their goal is to put the control back into the hands of physicians giving them 100 percent of the decision making process of what products work best for patients and implementing their ideas in medical innovation.  We never try to jump into the realm where doctors are the experts and I would never want to license a product that they don’t believe in,” says Grant.

It’s sad but doctors have really been driven away from their ability to innovate. The best ideas in medicine and health care don’t originate in boardrooms,  they come from the minds of doctors and their clinical experience,” states Mahdavi.  Because Alphaeon is in the self-pay sector, they are not paralyzed by certain compliance regulations that can actually end up hurting patients.  “The problem with regulation and in some cases over-regulation, is it’s really hampered innovation, it’s hampered creativity.”

Dr. Adams believes proactive innovation and creativity are the keys to restoring balance that will ultimately put patients and physicians back in touch.   

 

 

Click to add a comment
PSC Media Wire

More in PSC Media Wire

Americans Spent Over $9 Billion On Aesthetic Plastic Surgery In 2020!

Americans Spent Over $9 Billion On Aesthetic Plastic Surgery In 2020!

John HammarleyApril 7, 2021
Breast Implants: The Flat-Chested Fix

Breast Implants: The Fix For ‘Flat-Chested’

Dawn TongishApril 1, 2021

Why Women Want an Athletic Look in Plastic Surgery

Dawn TongishMarch 18, 2021
Plastic Surgery Trends During the COVID-19 Pandemic

Plastic Surgery Trends During the COVID-19 Pandemic

John HammarleyMarch 12, 2021
Instagramming Plastic Surgeons - OK for Patients?

Instagramming Plastic Surgeons – OK for Patients?

John HammarleyMarch 10, 2021
Plastic Surgeon Shares Lessons Learned from the Pandemic

Plastic Surgeon Shares Lessons Learned from the Pandemic

John HammarleyMarch 3, 2021
Plastic Surgeons Share Their Experience with the COVID-19 Vaccines

Plastic Surgeons Share Their Experience with the COVID-19 Vaccines

John HammarleyFebruary 24, 2021

Women Continue to Seek Labiaplasty for Comfort and Confidence

Dawn TongishFebruary 12, 2021

Maximizing Your Plastic Surgery Virtual Consult

John HammarleyJanuary 25, 2021