PSC Media Wire

Online Reviews and Plastic Surgery

Online Reviews and Plastic Surgery

Like it or not, we live in an age of customer reviews. If you want to find out how good something is on Amazon or whether a restaurant is four or five stars, you check out customer reviews. Living in the age of Yelps and TripAdvisors, that holds true for plastic surgery as well.

Who Likes What and by How Much?

Not only are online customer reviews widespread, all of us use them routinely to make decisions. According to recent statistics, nine out of 10 consumers read online reviews, and nearly 90 percent of them trust online reviews when considering a business, a product, or a service.

Checking plastic surgery reviews.

Surgeons Paying for Gold Stars?

Patient reviews are something that other patients look at. “Prospective patients are always trying to do their homework and do their best before making a decision,” says board certified plastic surgeon Dr. Brian Brzowski of Salt Lake City. “The problem is there are a variety of review sites that patients can access. Some of them are above board and legitimate and others are very suspect and when I say that I mean there are numerous examples where plastic surgeons have paid for reviews. They have had office staff write reviews. So there are examples where office reviews can be very unreliable and very misleading.”

Patient writing reviews of surgeons.

“In Good Reviews We Trust”

Almost three out of four people polled say positive reviews make them trust a local business more. In addition, customers are likely to spend 31 percent more on a business with excellent reviews. However, 86 percent of consumers will decide against buying from you if they read negative reviews about you online.

“Sometimes it’s just not a good experience between patient and physician and the patient may not have even had surgery and they can go on and say something bad about the surgeon,” says Austin plastic surgeon Dr. Dustin Reid.

One Word: Yelp

Yelp is another indicator of the power of online reviews. Any business owner who has had a negative Yelp review knows how hard it can be for your rating to bounce back. According to one study, one-star increase on Yelp leads a to a five to nine percent increase in business revenue, and one negative review can cost you 30 customers.

Yelp plastic surgery reviews.

“I think Yelp and other sites are a double-edged sword,” continues Reid. “Obviously no plastic surgeon ever complained if positive reviews brought clients into their office. I think where it can get trickier is when a plastic surgeon gets a negative review. And some of the sites are geared toward the dissatisfied patient. And maybe all the sites are.”

What if a Bad Review Appears?

“I’m sure a bad review can have somebody think twice about someone’s services,” says board certified plastic surgeon Dr. Camille Cash, who practices in Houston. “I think you balance it by having great reviews. A lot of surgeons who are well qualified are going to have a lot of happy patients. So we want to make sure those stories are told.”

In the end, we hope the organic response to positive experiences will translate to honest reviews. For the most part, this seems to be the case, but it’s always great advice to think critically about reviews you read and discern whether or not the situation described fit the bill.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

More in PSC Media Wire

Are Breast Implants for Life?

Dawn TongishSeptember 17, 2021
Is TikTok Sending the Wrong Message with Beauty Algorithms?

Is TikTok Sending the Wrong Message with Beauty Algorithms?

John HammarleySeptember 8, 2021
Lockdown Face - Looking to Rejuvenate the Face in the Zoom Era

Lockdown Face – Looking to Rejuvenate the Face in the Zoom Era

Dawn TongishAugust 11, 2021
How Effective is Botox at Treating Depression?

How Effective is Botox at Treating Depression?

John HammarleyAugust 5, 2021
Artificial Intelligence and the Future of Plastic Surgery

Artificial Intelligence and the Future of Plastic Surgery

Patricia McGuire, MDJuly 21, 2021
Can you say Goodbye to Aging for Good with Prejuvenation?

Can We Say Goodbye to Aging for Good with Prejuvenation?

Dawn TongishJuly 15, 2021

Patient Consent Checklist Legislation for Breast Implant Surgery

John HammarleyMay 12, 2021
Board Certified Plastic Surgeons Accept Bitcoin as Payment

Board Certified Plastic Surgeons Accept Bitcoin as Payment

John HammarleyMay 10, 2021
Americans Spent Over $9 Billion On Aesthetic Plastic Surgery In 2020!

Americans Spent Over $9 Billion On Aesthetic Plastic Surgery In 2020!

John HammarleyApril 7, 2021